UMID — “hope” in Uzbek and Azerbaijani
Across Central Asia and the Middle East, fewer than one person in a hundred is an evangelical Christian. UMID carries the gospel of Jesus Christ onto the platforms where 118 million of them already spend their days — and connects everyone who answers to believers on the ground.
One hundred seeds. Fewer than one is an evangelical Christian — and the pomegranate is the region’s own emblem of abundance.
Why we exist
Have the name of Jesus Christ become an unstoppable force in Central Asia and the Middle East.
Partnering with indigenous churches in sharing the gospel of Jesus Christ and equipping them with evangelists and disciple makers.
The need
For the first time in the history of Islam-dominated Central Asia, the gospel can travel on the same platforms where billions of people spend their time around the clock — past the geographic, political and social barriers that have held it back for centuries.
Go therefore and make disciples of all nations.Matthew 28:19
The Online Evangelism Model
Every seeker follows the same path, and none of it ends on a screen. A post begins the conversation; a person continues it; a local church carries it on. Nobody is left as a number in a feed.
Content made in the region’s own languages, with its own music, dress and imagery — and aimed at what people are actually carrying: purpose, family, suffering, forgiveness, hope.
When someone comments, messages or fills in a form, a real person answers — usually the same day, and always in private. Online, a seeker can ask the questions they could never ask aloud.
Every seeker is entered into a secure CRM, followed up by name, prayed for, sent a Bible where possible, and handed to a host in a local congregation.
What’s next
Today UMID’s own staff run the whole model. The Academy hands it to everyone else — training indigenous believers and churches to reach their own neighbours, in their own language, without waiting for us.
Lessons run 10–20 minutes with a video, a workbook and homework. Students move at their own pace by web or Telegram bot, meet weekly over Zoom, and gather monthly in person to practise. The next lesson unlocks only when the last one is finished.
Help us launch itIslamIts origins and teachings, moral standards, how salvation is understood, and how to open an honest dialogue with a Muslim neighbour.
TheologyThe Bible, the divine and human nature of Jesus Christ, salvation, eschatology, the Trinity.
Online craftTerminology and grammar for online conversation, and how to make content people actually watch.
Field materialsFrequently asked questions, the history of Christianity in Central Asia, and security practice for believers under pressure.
Partner with us
UMID is not building an audience. It is finding the one seeker in a hundred, sitting with them, and walking them to a church that will still be there in ten years. That work is carried by people, and people are funded by partners.
Scripts, filming, editing, music and translation — the culturally rooted content that opens the conversation, plus the advertising that puts it in front of people who are searching.
The staff who answer every message and comment personally, follow up week after week, pray with seekers, deliver Bibles, and make the introduction to a local church.
Curriculum, video lessons, workbooks and the training platform that will let indigenous churches run this model themselves — and multiply it far beyond our staff.
UMID is the faith-based ministry of Purpose Factory International, a Texas nonprofit corporation. For the security of believers and seekers in the field, staff names and locations are shared privately with partners.